How Much Klout do You Have?

A couple
of months ago I saw a message somewhere that said that employers were now
taking the Klout scores of potential employees into account before employing
them. Klout score? WTF? The message – probably written by a Klout employee – went
on to say that companies were refusing to hire people with Klout scores of less
than 35. Really, and I thought it was a conspiracy from the alien lead cabal
that was stopping me getting my dream job.
So I
immediately logged onto www.klout.com and
registered. Besides my name, Klout wanted details of my Twitter, Facebook, Google+
and LinkedIn accounts. If I had an Instagram or Foursquare account I could have
also entered those details. They also allowed me to connect other accounts such
as Blogger, which I did, and WordPress, which I didn’t. But while researching
this post I discovered that Blogger and WordPress accounts have no influence on
a Klout score. So why did Klout want them? Is Klout part of the NSA’s PRISM?
 
So What Does Klout
Do?
 
According
to the Klout website, Klout digs deep
into social media to understand how people influence each other, so that
everyone can discover and be recognized for how they influence the world.
 
My initial
Klout score was 46, way higher than 35, so it must be the alien cabal after
all. According to the website Barrack Obama has a Klout of 99. Justin Bieber
had a Klout of 92. So wow my Klout of 46 was just under half of Barrack’s. Did that
mean I should be Prime Minister of a much smaller pretend middle power like Australia?
No,
because the higher your Klout Score the tougher it becomes to increase. Damn.
But I still reckon I would make a much better PM than Tony Abbott. And so would
about 23,000,000 other Australians I hear you shout.
 
So
how is a Klout score calculated?
According
to the website Klout measures multiple
pieces of data from several social networks, and also real world data from
places like Bing and Wikipedia. Then we apply them to our Klout Score
algorithm, and then show the resulting number on your profile
.
 
When I
looked at my Klout activity that was affecting my score, a lot of it was from
Farmville. So maybe Barrack and Justin spend a lot more time than me playing
Farmville.  I also thought a Klout score would
be so easy to rig, just play a lot of games on Facebook.
But no,
according to the website: posting a
thousand times and getting zero responses is not as influential as posting once
and getting a thousand responses. It isn’t about how much someone talks, but
about how many people listen and respond.
 
Win Free Perks. 
If you are judged to be a big
Klout, you get to win stuff, like I won 50 business cards. Problem is I have to
pay for them to be mailed out to Australia. But someone supposedly won a
Sony NEX 3N and Sony Action Cam, plus
lunch with the team who built the amazing products.
Sarcasm
aside, I was thinking that publishers might start requiring Klout scores to be
submitted along with manuscripts. I have read that they already want potential
writers to have active blogs and lots of twitter followers, so I figure that a
Klout score, or some version of it, will be wanted in the future. Currently my
Klout score is 50 – must be playing Farmville more – surely my score is good enough
to be Mayor of Wangaratta.

0 Responses

  1. Does sound like they grooming users to advertise to them – I don't know, sounds like Big Brother to me.
    Yet I wouldn't be surprised, if publishers begin using tools like these to determine whether an author has enough followers to warrant publishing them.
    Seems to me we are heading more into a world where popularity reigns and quality of content takes the back seat. Just because people don't respond to certain posts may say more about them than you.

  2. Yes, I have the occasional WTF? moment when I encounter Klout. They've started sending me emails now telling me my Klout score and what's been influencing it lately (59 by the way – Premier of Queensland territory). If I could only think of one damned thing that it's good for, I'd take it more seriously.

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